Art Director (at Welinder) for the mission to sell the Stockholm 2004 Olympic City Bid to the 113 members of the Olympic Committee. There are strict rules and regulations on how and what you can do to to impress on the members outside real facts on venues, locations etc. We commissioned world renowned swedish illustrator Mats Gustafson to do a series of watercolour paintings on the Stockholm 2004 theme “feel the light”. Stockholm did not win the bid but the visual concept of the bid is still hanging on the walls of the Olympic Museum in Lausanne. So we must have done something right…